Pronoun Plates
Lyft | Documentary Short + Integrated Campaign
A collection of unique license plates designed by transgender, nonbinary, and cisgender artists. Because just like license plates help you correctly identify your ride, pronouns help people correctly identify who you are. This collection celebrates pride and progress in the world of gender identity, and showing up as your true self.
Artist Collaboration | Documentary Production | Fabrication | Auction
Client: Lyft
Director + Editor: Ramiro Carranza, MERGE
Agency: GUT
AWARDS WON
D&AD 2022 - Shortlist / Illustration / Collaboration